Over the past few weeks I've been working on my final major projects at Ravensbourne. One I've been getting most excited about is this one which I'll be doing for the 10 credit brief - ACT307
D&AD Brief;
Take Nando's into the 21st Century by expressing the brand's spirit and passion through viral advertising.
Most viral creatives are either a video clip (live or animated) or an interactive game. Either is suitable as long as the parameters of humour, engagement and essential 'forward-ability' are met.
Target Audience;
Primary - students but without being exclusive to this audience
Secondary - broad; both sexes, the young and the 'young at heart'
I went to Nando's Saturday night at 8pm and it was completely packed out, I can say that it was definately a majority of young people there. The only people there that were actually older than me and my girlfriend would be the parents with their children. There were a handful of couples in their early 20's but mostly Nando's was occupied by groups of teenage boys or girls.
This is the target audience I will be mostly focusing on.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment